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Cookie policy

What cookies this site uses, what they're for, and when they're set.

What a cookie is

A cookie is a small file a website stores in your browser to remember information between visits. Some are essential for the site to work; others measure traffic or ads.

How you decide

When you land on the site, you'll see a notice with two options: "Accept" or "Reject". Google Ads and Microsoft Clarity cookies only load if you click "Accept" — until then, those scripts aren't downloaded and no third-party cookie is set. You can change your mind by clearing this site's cookies in your browser, which brings the notice back.

Necessary (always on)

ifadev_cookie_consent

Remembers whether you accepted or rejected Google Ads and Microsoft Clarity cookies, so you're not asked again on every visit.

Local storage (localStorage), not an HTTP cookie · Duration: Until you clear this site's data in your browser

Analytics (no consent needed, since nobody is identified)

Vercel Analytics

Counts visits and page views to see what's working on the site. Uses no cookies, doesn't store full IPs, doesn't identify you.

Cookieless — measures visits in an aggregated, anonymous way · Duration: N/A

Behavior analytics (only if you accept the cookie notice)

_clck, _clsk, CLID, ANONCHK, MR, MUID, SM

Record anonymous heatmaps and session recordings to understand which parts of the site get used and which confuse people, so we can improve it.

Third-party cookies — Microsoft Clarity · Duration: Between 1 day and 1 year, depending on the cookie

Advertising (only if you accept the cookie notice)

_gcl_au

Measures which ads lead someone to request a quote, so we know which campaigns work.

Third-party cookie — Google Ads · Duration: About 90 days

Other Google cookies (may vary)

Google may set additional cookies through its conversion script (gtag.js) for the same ad-measurement purpose.

Third-party cookies — Google Ads / DoubleClick · Duration: Per Google's own documentation

More information

To see what personal data we collect and how we handle it, check the privacy policy.